Case Study 3

Fermanagh TV

www.fermanagh.tv Web Development and Online Marketing Services

OBJECTIVES
Our clients wanted to bring Video News to an online audience in the small county of Fermanagh in rural Ireland. An area with a rich cultural, sporting and natural significance in Ireland, the region is poorly served by major broadcasters. By providing online video news, of broadcast standard online, the community could enjoy news and current affairs content relevant to them.

WHAT WE DID
We carried out research into online TV and media platforms, learning about how users react differently with rich media content than text and image. We spend a long time working out user experiences that would work best and set about ‘wireframing’ the site, designing, developing databases for data capture, email marketing, Content Management and video integration. We integrated a 3rd party video platform, customised it and incorporated it seamlessly into our development. The platform went live in May '09.

RESULTS
This platform is example platform for hyper local content anywhere. We have showcased this video news platform from Belfast, to London to Colorado and everywhere we take it, it is picked up as a potential glimpse into the future of online news and current affairs and showcases also, the importance of partnership between provincial newspapers and TV production teams, with video journalists working on stories, editing, encoding and uploading, while sharing with newspaper colleagues.

FUTURE
Phase 2 of the platform is being formulated, which will include smart phone applications, online community, blogging, and a new player platform.