The future of bread packaging

8th July 2010

Ahlstrom is a global developer and manufacturer of high performance specialty papers and fiber composites for industrial applications.

Ten Alps Vision have created, produced and delivered an integrated DM campaign to promote Ahlstrom's Cristal Evolution™ – a transparent, directly printable and recyclable paper for bread packing applications, such as baguettes, bloomers, loaves and many other bakery products.
 
The campaign involved HTML, trade advertising and print (a direct mail folder with enclosed samples) aimed at getting this new and versatile product into the hands of potential customers across all of Europe.

You can view the work here